PRIVACY POLICY

We at FruVibe Ltd are committed to protecting your privacy. We have prepared this Privacy Policy to describe to you our practices regarding the personal data we collect from users of our Platform.

“Users” shall mean collectively all the users who have created an account or who access our data and services.

By using the Services, users consent to the collection and use of their Personal Data by us. You also represent to us that you have any and all authorizations necessary to use these Services including using them to process Personal Data. We collect and use the information you provide to us, including information obtained from your use of the Services. Also, we may use the information that we collect for our internal purposes to develop, tune, enhance, and improve our Services, and for advertising and marketing consistent with this Privacy Policy.

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personal Data’ is being used online. Personal data means data which relate to a living individual who can be identified – (a) from those data, or (b) from those data and other information which is in the possession of, or is likely to come into the possession of, the data controller, and includes any expression of opinion about the individual and any indication of the intentions of the data controller or any other person in respect of the individual.

Please read our privacy policy carefully to get a clear understanding of how our Platform collects, uses, protects or otherwise handles users’ Personal Data.

This Privacy Policy is intended to inform users about how our Platform treats Personal Data that it processes about users. If users do not agree to any part of this Privacy Policy, then we cannot provide its Services to users and users should stop accessing our services.

By using the Services, You acknowledge, consent and agree that we may collect, process, and use the information that you provide to us and that such information shall only be used by us or third parties acting under our direction, pursuant to confidentiality agreements, to develop, tune, enhance, and improve the Services.

Although we may attempt to notify you when changes are made to this Privacy Policy, you are responsible for periodically reviewing any changes which may be made to the Policy. We may, in our sole discretion, modify or revise the Policy at any time, and you agree to be bound by such modifications or revisions.

INFORMATION WE COLLECT:

  • When you register with us, you provide us information about yourself – your full name, email address, mobile number, delivery address, dietary preferences, subscription history and other significant data which is posted on the Platform by you. If you correspond with us by e-mail, we may retain the content of your e-mail messages, your e-mail address, and our responses. We also collect general information about your use of our services.

INFORMATION WE COLLECT AUTOMATICALLY WHEN YOU USE OUR SERVICES:

  • As you interact with our website, we may automatically collect Usage Data and Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.

HOW WE USE YOUR PERSONAL INFORMATION:

  • We use the personal information we collect to fulfill your requests for services, improve our services and contact you.
  • By providing us your e-mail address, you consent to us using the e-mail address to send you our Platform and services related notices, including any notices required by law, in lieu of communication by postal mail. We may also be able to contact you to let you know about the status of your idea, the various fundings on your idea and the manufacturing details of the product based on your idea. You also agree that we may send notifications of activity on our Platform to the e-mail address you give us, in accordance with any applicable privacy settings. We may use your e-mail address to send you other messages, such as newsletters, changes to our features, or other information. If you do not want to receive optional e-mail messages, you may modify your settings to opt out.
  • Following termination or deactivation of your services, we may (but are under no obligation to) retain your information for archival purposes. We will not publicly disclose any of your personal data other than as described in this Privacy Policy.
  • At our sole discretion, for any reason or no reason at all, we reserve the right to remove any content or messages, if we believe that such action is necessary (a) to conform to the law, comply with legal process served on us, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to enforce this policy, to take precautions against liability, to investigate and defend ourselves against any third-party claims or allegations, to assist government enforcement agencies, or to protect the security or integrity of our Platform; or (c) to exercise or protect the rights, property, or personal safety of the Platform, our users, or others.
  • To send other messages that help us provide our services on the Site;
  • We do not share your email address with other users, however certain authenticated users may access your email address for the purpose of personal and professional networking;
  • Third Party Service Providers:We employ other companies and individuals to perform functions on our behalf. Examples may include providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments and providing customer service. In connection with their performance of functions on our behalf, we may share personally identifiable information with such companies and individuals as needed for them to perform their functions, but we do not permit such entities and individuals to use personally identifiable information for other purposes. In addition, we may provide non-personally-identifiable information to advertisers and other third parties for their use in marketing efforts for us, themselves, or others. If you are not interested in receiving targeted advertisements or other marketing information or materials as a result of such efforts, you may adjust the settings on your mobile devices to prevent the use of your non-personally-identifiable information in this manner.
  • In-House Promotions:We may on occasion combine information we receive through our Services with outside records to enhance our ability to market our services that may be of interest to you. If you have signed up to receive our e-mails and prefer not to receive marketing information in connection with our Services, click the “Unsubscribe” link in the footer of any marketing email (processed within 48 hours).
  • Business Transfers:As our businesses continue to evolve, we might sell one or more of our companies, subsidiaries or business units. In such transactions, personally identifiable information generally is one of the transferred business assets. In such event, this Privacy Policy may be amended as set forth below or the collection and uses of your personally identifiable information may be governed by a different privacy policy.
  • Protection of Our Services and Others:We reserve the right to release personally identifiable information to unaffiliated third parties when we believe its release is appropriate to comply with the law, enforce or apply our Terms and Conditions and other agreements, or protect the rights, property or safety of us, our users or others. This includes exchanging information with other unaffiliated third parties in connection with fraud protection and credit risk reduction.
  • With Your Consent:Other than as set out above, you will receive notice and have the opportunity to withhold consent when personally identifiable information about you might be shared with unaffiliated third parties.
  • We may transmit the user data across the various Platforms of the Company.

INFORMATION SHARED DURING TRANSACTION

  • You agree that you will enter into transactions with third parties through our Platform and will share your Personal Information with them for easy completion of the transaction. You hereby expressly agree that we shall not be involved or held liable for any breach of the privacy or security of that data. The said breach, if any, shall be a matter of dispute between you and the third party and we shall not be held liable or be issued a notice for the same.
  • We STRONGLY recommend that you should be careful and vigilant while disclosing your Personal Information with your transaction partner. Please do not disclose your bank and account details to anyone through our Platform or to any individual whom you have met through our Platform.
  • All the payment is done via Stripe. We do not store any credit card information on our servers. Stripe’s policy governs the handling of your payment information.
  • We do not retain any of your financial data. All payment details are managed by stripe, which complies with industry-leading security measures and regulations to protect your information.

HOW WE SHARE YOUR INFORMATION:

  • As a matter of policy, we will not sell or rent information about you and we will not disclose information about you in a manner inconsistent with this Privacy Policy except as required by law or government regulation. We cooperate with law enforcement inquiries, as well as other third parties, to enforce laws such as those regarding intellectual property rights, fraud and other personal rights.
  • We will not share the personal information we collect about you with any third party for their own marketing purposes without your consent. We have contract with third parties prohibiting them from sharing your personal data.
  • If you do not agree with our Privacy Policy, Terms of Service or other policies on our Platform, please discontinue use of our Service; your continued usage of the Service will signify your assent to and acceptance of our Privacy Policy and Terms of Use.
  • WE CAN (AND YOU AUTHORIZE US TO) DISCLOSE ANY INFORMATION ABOUT YOU TO LAW ENFORCEMENT, OTHER GOVERNMENT OFFICIALS, ANY LAWSUIT OR ANY OTHER THIRD PARTY THAT WE, IN OUR SOLE DISCRETION, BELIEVE NECESSARY OR APPROPRIATE IN CONNECTION WITH AN INVESTIGATION OF FRAUD, INTELLECTUAL PROPERTY INFRINGEMENT, OR OTHER ACTIVITY THAT IS ILLEGAL OR MAY EXPOSE US, OR YOU, TO LIABILITY.

HOW WE PROTECT YOUR INFORMATION:

  • We are very concerned about safeguarding the confidentiality of your personal data. We employ administrative, physical and electronic measures designed to protect your information from unauthorized access.
  • By using this Platform or the Services or providing Personal Information to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of this Platform or Services.
  • We use commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your Personal Information. We cannot, however, ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission of information, we make commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If we learn of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps.
  • Notwithstanding anything to the contrary in this Policy, we may preserve or disclose your information if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect our rights or property. However, nothing in this Policy is intended to limit any legal defenses or objections that you may have to a third party, including a government’s, request to disclose your information.

Lawful Basis for Data Processing (UK GDPR Article 6)

We collect and process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. The lawful bases under which we process your data include:

Contractual Necessity (Article 6(1)(b))

  • Processing is necessary for the performance of a contract with you (e.g., processing orders, managing subscriptions, and delivering products/services).

Consent (Article 6(1)(a))

  • Where you have given explicit consent (e.g., for marketing communications, newsletters, or promotional offers). You may withdraw consent at any time.

Legitimate Interests (Article 6(1)(f))

  • Processing is necessary for our legitimate business interests, such as:
  • Improving our platform, services, and customer experience.
  • Fraud prevention and security.
  • Analytics and business operations (where such interests do not override your rights).

Legal Obligation (Article 6(1)(c))

Where processing is required to comply with UK law (e.g., tax records, fraud monitoring)

YOUR RIGHTS

  • Right to request access- You also have a right to access information we hold about you. We are happy to provide you with details of your Personal Information that we hold or process. To protect your personal information, we follow set storage and disclosure procedures, which mean that we will require proof of identity from you prior to disclosing such information. You can exercise this right at any time by contacting us on the above details.
  • Right of Rectification- You have the right to request the correction or completion of inaccurate or incomplete personal data we hold about you. This ensures your information is up-to-date and fair.
    • What You Can Request
      • Correction of Errors
      • Factual mistakes (e.g., wrong address, misspelled name).
      • Outdated information (e.g., old delivery preferences).
    • Completion of Partial Data
      • Adding missing details (e.g., middle name, dietary requirements).
    • Right to Erasure- You have the right to request the deletion of your personal data when there’s no compelling reason for us to continue processing it.
      • When You Can Request Erasure- We must delete your data when:
        • It’s no longer needed for its original purpose (e.g., order history after delivery)
        • You withdraw consent (for consent-based processing)
        • You object to processing and we have no overriding legitimate interest
        • Data was unlawfully processed
        • Legal obligation requires deletion (e.g., court order)
        • Data was collected from a child (for online services)
      • Right to Restrict Processing- You have the right to request we temporarily stop using your personal data in certain circumstances, while keeping the data stored.
        • When You Can Request Restriction- We must comply when:
          • You contest the data’s accuracy (while we verify it)
            Example: You dispute an incorrect transaction in your order history
          • Processing is unlawful but you oppose erasure
            Example: You want records preserved as evidence
          • We no longer need the data but you require it for legal claims
          • You’ve objected to processing (Article 21) while we assess your request
        • What Restriction Means- We will:
          • Keep your data stored
          • Stop all active processing (except:
        • With your consent
        • For legal claims
        • To protect others’ rights
        • For important public interest reasons)
          • Right to Data Probability- You have the right to receive your personal data (e.g., account details, order history) in a structured, machine-readable format (e.g., CSV/JSON) and, where feasible, transfer it directly to another provider—applicable when processing is based on your consent or contract performance.
          • Right to Object- You have the right to object to our processing of your personal data, including for direct marketing (which we will stop immediately) or where we rely on legitimate interests (e.g., analytics, fraud prevention). We will comply unless we demonstrate compelling legitimate grounds that override your interests, or the processing is needed for legal claims. This right applies alongside your ability to withdraw consent or request erasure.
          • Right to Lodge a Complaint with the ICO:If you believe we have mishandled your personal data in violation of UK data protection laws, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator. You can contact the ICO at ico.org.uk or by phone at 0303 123 1113. We encourage you to first raise concerns with us at info@fruvibe.co.uk so we can address them promptly, but you may escalate to the ICO at any time.

To exercise any of your rights, please contact us at info@fruvibe.co.uk.

MERGER AND ACQUISITIONS:

In case of a merger or acquisition, we reserve the right to transfer all the information, including personal data, stored with us to the new entity or thus formed. Any change in the Platform’s policies and standing will be notified to you through email.

LINKS TO THIRD PARTY PLATFORMS:

Our Platform contains links to other Platforms. The fact that we link to a Platform is not an endorsement, authorization or representation of our affiliation with that third party. We do not exercise control over third party Platforms. These other Platforms may place their own cookies or other files on your computer, collect data or solicit personally identifiable information from you. Other sites follow different rules regarding the use or disclosure of the personally identifiable information you submit to them. We encourage you to read the privacy policies or statements of the other Platforms you visit.

NOTIFICATION PROCEDURES:

It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via e-mail notice, written or hard copy notice, or through conspicuous posting of such notice on the Platform, as determined by us in our sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in this Privacy Policy.

DATA RETENTION POLICY

We retain personal data only as long as necessary for its original purpose, including active customer relationships (subscription period + 2 years), legal obligations (6 years for tax records, 7 years for financial data), and business needs (warranty periods + 1 year). Data is securely deleted through automated processes and annual reviews, using encryption erasure or physical destruction. Anonymized data may be kept indefinitely, and legal holds may override standard periods. We’ll notify you if exceptional circumstances require extended retention, ensuring compliance with UK GDPR Article 5(1)(e).

MEMBER’s RESPONSIBILITIES

15.1 As a member, you agree to comply with the company Terms & Condition and privacy policy, which outlines how we manage your personal and payment information.

15.2   You are responsible for keeping your login details, including your username and password secure. If you believe your account has been compromised, you must notify the company immediately.

15.3    The company is not liable for any loss or damage arising from unauthorized acess to your account due  to failure to keep your login details secure.

PHISHING OR FALSE EMAILS:

If you receive an unsolicited email that appears to be from us or one of our members that requests personal data (such as your credit card, login, or password), or that asks you to verify or confirm your account or other personal information by clicking on a link, or to provide your personal information to any other user that email was likely to have been sent by someone trying to unlawfully obtain your information, sometimes referred to as a “phisher” or “spoofer.” We do not ask for this type of information in an email. Do not provide the information or click on the link.  Please contact us on the contact details provided on the Platform if you get an email like this.

CHANGES TO OUR PRIVACY POLICY:

  • We may update this Privacy Policy and information security procedures from time to time. If these privacy and/or information security procedures materially change at any time in the future, we will post the new changes conspicuously on the Platform to notify you and provide you with the ability to opt out in accordance with the provisions set forth above.
  • Continued use of our Platform and Service, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

BREACH OF PRIVACY POLICY

We reserve the right to terminate or suspend any account or delete certain contents from any profile or public domain within the ambit of this Platform if the said account or content is found to be in violation of our privacy policy. We sincerely request you to respect privacy and secrecy concerns of others. The jurisdiction of any breach or dispute shall be determined in accordance with the terms of use of the Platform.

NO RESERVATIONS:

We do not accept any reservation or any type of limited acceptance of our privacy policy. You expressly agree to each and every term and condition as stipulated in this policy without any exception whatsoever.

NO CONFLICT:

The policy constitutes a part of the user terms. We have taken utmost care to avoid any inconsistency or conflict of this policy with any other terms, agreements or guidelines available on our Platform. In case there exists a conflict, we request you to kindly contact us for the final provision and interpretation. 

CONTACT US:

If you have any questions about this Privacy Policy, our practices relating to the Platform, or your dealings with us, please contact us at info@fruvibe.co.uk.